Lotus Cars

Tough Crowd and Lotus Cars have worked together on various projects to supplement and build on the marque’s relationships with current and future female clients. Eg. Worked with the PR, Marketing and Comms teams on their Goodwood Festival of Speed experiential strategy. Hosting panels with Nicki Shields, Jade Edwards, Emerson Fittipaldi and more. Worked to help shape narratives around new EV models and the image of women in performance cars and racing, for outlets such as The Telegraph and Clash Magazine.